![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/66d1c678c1f06623d03b91ab495fc365/eae8c10b-c4bd-4544-b4a5-8058f8d755f2_rw_1200.jpg?h=8c8b0045c5e269ea139fb44190a3998b)
Primary logo for use in web and paper printed applications. This would rarely be used for apparel and accessories decoration.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/66d1c678c1f06623d03b91ab495fc365/7fec8205-8aab-4dbb-b17d-612ccb2f409d_rw_1200.jpg?h=31dd471a477709c3c7f28a1e114b5373)
These are the logo variants designed for apparel and accessories decoration in order to keep the color count down to a minimum. I chose Constantia Bold for the font to make sure the serifs would not be lost in whatever application the logos would be used for.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/66d1c678c1f06623d03b91ab495fc365/e69e6cd3-4730-4fa8-99c3-b94f34801d34_rw_1200.jpg?h=b7ae518983e3a1d54eb0394d37111e95)
This is the standard for the brand, primarily used for labeling the insole. It is intended to be woven or embroidered only. There is no reduced color alternative.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/66d1c678c1f06623d03b91ab495fc365/1e45d521-2259-4b15-8625-52a2c5dd7983_rw_1200.jpg?h=4871d6967f42c4b027334060382abf73)
The brand's color palette shows all the colors of the standard including leather call-outs. English Lavender is the brand's most recognized color.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/66d1c678c1f06623d03b91ab495fc365/bceae0ae-0c93-4bca-9437-cedd309951f9_rw_1200.jpg?h=6528787893e4166bf19825bb200f4646)
Conceptual mock. Original photo by Daniela Cuevas.