Design done through AKT. Logo concept for Hourglass Social House in Orlando, FL, using custom text for "Hourglass."

Final approved logo.

Work in progress, beginning with preliminary sketches and continuing with framing the text for "Hourglass." I took old-fashion saloon signage as initial inspiration for the logo, but the project soon evolved into a cleaner direction.

Logo variants. I chose Century Gothic Bold for the "Social House" text to keep the over-all logo clean and modern.

The hourglass-shaped "g" serves as the recognizable icon for the brand.

Conceptual mock. Original photo by Drew Coffman.