Logo concepts for Falcon Belle.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/66d1c678c1f06623d03b91ab495fc365/9d39f663-453a-4fe9-857c-883fe69d66eb_rw_1200.jpg?h=e573b20979c02a2da9f3bdd32369a5ec)
Some sketches to begin.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/66d1c678c1f06623d03b91ab495fc365/4a43b630-8b79-49a1-8995-c397ad326b66_rw_1200.jpg?h=ae1c2993b7d3fa6875b7f84d9d0e0dd5)
Initial rendered concept. This was my personal favorite, but the client had other ideas.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/66d1c678c1f06623d03b91ab495fc365/bc83c883-a448-43fe-8f7c-28a418b1639a_rw_1200.jpg?h=9cae6296de09073df406960e94b59b45)
This concept was coming along decently, but the bells weren't translating.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/66d1c678c1f06623d03b91ab495fc365/98e457d3-f63c-4331-b0be-7e05fdd3235a_rw_1200.jpg?h=8aa93d4bb39e9e770dab44e63f5e9544)
This was ultimately the deciding icon for the brand.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/66d1c678c1f06623d03b91ab495fc365/e164143f-57f5-418c-afd7-f66e77ceb0ff_rw_1200.jpg?h=642ce615df82f7b9b1143be0ac841209)
Conceptual mock. Original photo by Baron Fig.