Branding for BAR-B ¿QUÉ? Mexican Grill, which doesn't exist yet, but it really should.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/66d1c678c1f06623d03b91ab495fc365/9d7b4084-eaf5-4518-919d-ded4c4f56ba4_rw_1200.jpg?h=63b52486712499152eeb723aecda90f1)
Primary logo.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/66d1c678c1f06623d03b91ab495fc365/12184a89-c895-406e-bfcf-f227feaa1270_rw_1200.jpg?h=1094ad4c132da319bac27d31076be502)
A simple branding guide. The grilled pepper serves as a standalone icon.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/66d1c678c1f06623d03b91ab495fc365/745aa37e-9455-4580-97ad-ef82f1c1f27a_rw_1200.jpg?h=df90528abd0aa94fc039be6750013677)
A peek into the preliminary sketch phase.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/66d1c678c1f06623d03b91ab495fc365/2a91a3d2-5e51-4a87-b2d7-ba2307842c1c_rw_1200.jpg?h=e8bdf3968c468a1314d41176e1617cdf)
Conceptual mock. Original photo by Paige Muller.